Thursday, 29 May 2014

Cotton On is ready for you, Cape Town!

I am a huge fan of Cotton On! Really trendy items at a relatively good price for quality - score! You're in for a treat if you live in Cape Town, not only is the largest store in your province opening BUT there are also some fantastic launch activities, competitions and goodies to take home with you. I highly recommend you check it out tomorrow as well as 7 June xx

In a move set to excite the people of South Africa, leading Australian retail brand, Cotton On, is thrilled to announce their new store opening at the V&A Waterfront on 30 May 2014.  The launch will mark the Group’s 100th store in South Africa!!

At 1500 square metres, the new Cotton On store will be the largest in the Western Cape and will offer collections from Cotton On, Cotton On Body, Free (for teens) and Rubi Shoes. The stable of Cotton On Group brands will deliver on-trend basics and fun, affordable fashion which South Africans have come to know and love.

The new Cotton On store will open its doors on 30 May 2014, operating daily from 9am – 9pm, and will be located at Shop 146B V&A Waterfront, Victoria Wharf.


In celebration of the new store opening, Cotton On will be hosting a number of activities on Saturday 7 June, with various giveaways, promotions and awesome prizes up for grab with a live DJ to add to the vibe as well as a style by blogger activation. Customers who spend R500 or more will be given the opportunity to customise and print designs on basic tees at the Aussie inspired limited edition installation. To add to the excitement, a pop up coffee caravan will be in-store, offering a delicious array of coffee blends and treats.

To top off the launch celebrations, Cotton On will also be activating a new Instagram concept in South Africa, calling on consumers to share their best ON moment while in store, tagging @cottonon, #cottononVandA and including their t-shirt size in the ‘comments’ section. The most creative and inspiring moments will be judged in real time with each entry receiving an 'insta custom print out' when exiting the store and lucky winners will receive a fashion tee. 

To get involved and stay informed of all the exciting launch activities, follow the official hashtag, #cottononVandA on Twitter, Facebook and Instagram. 

Social Media Competition T&C’s:
•             Cotton On will get in touch with each winner directly.
•             Winner’s to collect their prizes at the V&A store on 7 June 2014
•             Customisation tees and prizes available while stocks last.

Wednesday, 28 May 2014

The Search for "The One" is over...

The One; reliable and trustworthy, it’s the go-to for any occasion, any day. It’s the ultimate, the pinnacle, the absolute. The One is effortless, comfortable and versatile. And now, the search for The One is finally over. On 01 August, Cotton On will be launching their new collection to the South African market. The latest Cotton On range The One, is a selection of elevated modern basics that are set to become the foundation cornerstone of every stylish woman’s wardrobe.

The launch of the new basics collection, The One sees Australian global retail powerhouse, Cotton On getting back to its roots to be the one-stop destination for fashionable and affordable wardrobe essentials. “As an Australian brand that now trades in 17 countries, we have been able to build the best women's tee collection in the world, focusing on the perfect fit, using the softest fabric in the most flattering silhouette,” explains Cotton On General Manager, Felicity McGahan. “We have created something we will all wear at a price that is amazing value. It’s always been so hard to find the perfect one, until now. With the introduction of our new collection, we truly believe you’ll find the one.”

Check out this video showing the Cotton On women and their feedback on the new collection. 

The collection is made up of seven styles;

All styles will be available in timeless colours including black, white and grey, plus a mix of brighter hues and a classic stripe. With no raw edges on the inner seams and featuring a heat-seal back neck printed label, The One tees have no woven labels against the skin making them extremely comfortable to wear.

Slub Tees
Using a finer count of slub yarn, these super-soft tees are a relaxed fit, easy-to-wear and extremely versatile and are available in a Scoop, V-Neck and Crew Neck. The slub cotton provides an element of luxe, while looking effortlessly cool.

Cotton Rib
Comfortably fitted against the body but hides a multitude of sins, the cotton rib styles are soft and luxurious to touch.  With the perfect stitch length, the cotton rib fabric has excellent stretchability and recovery, so won’t lose shape and will mould to the body.

Double Rib
Great for layering , this super-stretchy cotton rib tank is very versatile; wear on its own with any outfit, layer it under a jacket or even wear it to the gym. Extremely flattering, the ribbed tank is fitted against the skin and has excellent recovery so it won’t lose its shape. Soft-to-touch and feels great on the skin, this ribbed tank is an essential sports-luxe basic.

Cotton On Womenswear Designer, Leah Summers said perfecting this balance between producing a higher quality and flattering fit was critical to the design process. “It was so important to us when designing the new collection that we focused on producing effortlessly cool tees but at the same time elevating the quality. These tees are super-soft to touch and the perfect fit, making them perfect for everyday - whatever your day entails,” Summers explains.

The One tees will retail from R149 and will be available in stores nationwide from 01 August 2014.

PS. Select Cotton On stores will act as the “trial stores” for the above range and will receive the collateral from 15 May 2014. The One range will be launching in all Cotton On stores nationwide from 1 August 2014.
The select “trial stores” will include:
·       Sandton
·       Tygervalley
·       Canalwalk
·       Cavendish
·       Brooklyn
·       Fourways
·       The Glen
·       Northgate
·       V&A Waterfront

Tuesday, 27 May 2014

Forever New: The Denim Edit

Everyone should know my obsession for Forever New by now ;) Their latest range of denim is making me swoon! Have you ever tried on Forever New denim before? It is so soft and comfy...

Their latest "edit" is perfect for winter and the styles have been based off ladies famous for their demin styles. I have my eyes on Alexa (Alexa Chung) and Rosie (Rosie Huntington-Whiteley).

Which pair are you swooning over?

Monday, 19 May 2014

Sporty look

One of my FAVE trends this winter is the sporty or sports luxe trend. I've chosen this post to focus more on sporty looks so I can add my new fave shoes - trainers!! I used to be such a heels gal but with my new work and all the 'running' around I do; trainers are the way forward! I have the tye dye ones from Mr Price (below) and they are the best!

The most amazing part of this trend is that you look trendy and are COMFY and WARM at the same time, what more could you ask for?

I have found that Mr Price have the best range of joggers around and Cotton On have the comfiest hoodies (alas no images from local Cotton On stores). To make this trend more 'luxe', add a tighter fitting top and a pair of heels! Presto

Are you a fan of this look??

1. Fleece Zip-up Jacket Pale Grey from All About Eve @ Spree - R680

2. Animal Printed Trainer @ Mr Price - R160 
3. Aztec Printed Hoodie @ Mr Price - R160 
4. Pleather Trim Jogger @ Mr Price - R120
5. Printed Soft Pants from Kanvas @ Stylemology - R500
6. Tye Dye Trainer @ Mr Price - R160

Monday, 12 May 2014

ghd birds of paradise collection

Loving ghd's latest collection, birds of paradise. The multi-toned straighteners are simply gorge

Friday, 9 May 2014

Forever New: New Heritage Collection

My Forever New obsession continues! As I've mentioned before; I am in love with Australian retailers and Forever New is the queen of them all. There are too many things down below that are catching my eye... What would you like to invest in?

Thursday, 8 May 2014

Danai Gurira wears Avant Apparel in Hollywood

Danai Gurira wore a South African fashion house AVANT APPAREL at the Marie Claire Fresh Faces event in Hollywood last month. The Walking  Dead actress was photographed with Lupita Nyong'o, the most "beautiful woman" and latest style icon. 

I LOVE Avant Apparel, they're amazing to work with and I'm a big fan of the apparel as well. I am very impressed, to say the least. I hope we see more South African designers at these big events in future!